Designer created Canucks' classic 'hockey-stick' logo

Joe Borovich still receives praise from players and fans alike for his timeless, iconic emblem

Joe Borovich stands in front of a classic Vancouver Canucks sweater at the "Art in the Atrium" exhibit in September. When he heard Vancouver had been granted an NHL expansion franchise, Borovich "fooled around for a week" and created the logo eventually chosen by management. Alistair Burns / The B.C. Catholic.

While the Toronto Maple Leafs and Montreal Canadiens have struggled on the ice in the National Hockey League's expansion era, the iconic crests on their sweaters have withstood the test of time. When the NHL came to Vancouver in 1970, Joe Borovich submitted a logo that was worn by Canuck players until 1978. For full story see The B.C. Catholic website.


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