Wednesday, May 8, 2013

So-called 'Hipster Jesus' ads beckon in Brooklyn

New York City diocese's campaign to show Church's 'cooler side'
The Diocese of Brooklyn commissioned the "Original Hipster" ad, a tongue in cheek reference to Christ's radical message.
(Photo credit: Diocese of Brooklyn) 
The Diocese of Brooklyn's new advertising blitz to bring the faithful back to the pews has caused a stir in the New York City borough. Newspapers such as The Wall Street Journal and Great Britain's The Daily Mail have reported on the so-called "Hipster Jesus" campaign.

"Jesus, like hipsters, stood against mainstream culture,” said Monsignor Kieran Harrington, the vicar of communications for the Diocese of Brooklyn.

"It's important that people know that no matter who they are, everyone is welcome in church on Sunday.”

But not all Catholics are on board. Some believe the ads might water down the faith.

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