Wednesday, June 22, 2011

Reach out and touch faith

iPope pilot project targets a wider demographic

The Vatican is lending out iPod Touch devices at St. Peter's Basilica in a pilot project to attract a more tech-savvy demographic and reduce noise from tour groups.

The iPods feature a specially designed app allowing users to access facts and high resolution pictures of the basilica’s art and architecture. Users will be able to use the iPod to zoom in on these images.

“Basically, we have taken an iPod, we've filled it with plenty of content, with history, with everything you need to know about the basilica," Rosa Maria Mancini, a spokeswoman for Opera Romana Pellegrinaggi, told AP. "You can discover it piece by piece."

Father Caesar Atuire, CEO of the pilgrim agency running the project, said users of the iPods will also be able to download restricted images from the Vatican Library not usually available to the public.

“It is designed to appeal to wider audience than the usual churchgoer,” Father Atuire told the Associated Press.

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